The title is
a starting point.

01 / Roles covered

Growth & retention

• Head of Growth
• Performance Marketing & Media Buyers
• Retention & Lifecycle Leads

Which number will this person own?

Separate acquisition from retention. Define the channels, spend, markets and commercial measures that belong to the role. Ask what changed because of the person’s decisions.

02 / Roles covered

Creative

• Head of Creative
• Creative Strategists
• Video Editors

Do you need better direction, more output, or both?

Creative leadership, strategy and editing solve different problems. Compare the work against the actual format, audience and production rhythm the role needs.

03 / Roles covered

Conversion & product

• Head of CRO
• CRO Strategists
• Product & UX Designers

What happens between the click and the sale?

Be specific about the offer, funnel, platform and testing responsibility. Relevant conversion experience needs to connect to the business and stack the person will join.

04 / Roles covered

Operations & supply chain

• COO & Head of Operations
• Supply Chain & Inventory
• Product Sourcing

Which decisions need an owner?

Inventory, sourcing, manufacturing and fulfilment affect one another. Define whether the role owns a function or the decisions connecting the whole operation.

05 / Roles covered

Leadership

• General Managers
• Chiefs of Staff
• Founder’s Associates

What authority comes with the responsibility?

A General Manager, Chief of Staff and Founder’s Associate can have very different mandates. Make the decisions, reporting line and definition of success explicit.

06 / Roles covered

Payments

• Director of Payments
• Payments Leads

What part of the payments operation needs ownership?

Describe the current stack, markets and operational constraints. Distinguish hands-on responsibility from familiarity with a payments provider or platform.