For DTC founders. From the inside.

Growth · Creative · Retention · Operations

Precision
headhunting.

Good brands need
very specific people.

Your go-to hiring human for remote roles in ecommerce.

I work in ecommerce

Selected brands I’ve worked with

Behind the hires
Manuka Health honey in a glass jar on sunlit driftwood
Honey & wellness

Manuka Health

Earthing Harmony leather sandals worn outdoors
Footwear & everyday rituals

Earthing Harmony

ClarityMD supplement pouch in soft light against a warm cream background
Supplements & wellness

ClarityMD

Hands packing a box with a red Paper Plan label
Home, paper & everyday things

Paper Plan

Also part of the story

  • Nuora
  • Vera Lane
  • n8n
  • Cruise Industry News

Product photography by the respective brands.

Roles I cover.

Any role, as long as we’re clear on what success looks like.

Growth & retention

  • Head of Growth
  • Performance Marketing & Media Buyers
  • Retention & Lifecycle Leads

Creative

  • Head of Creative
  • Creative Strategists
  • Video Editors

Conversion & product

  • Head of CRO
  • CRO Strategists
  • Product & UX Designers

Operations & supply chain

  • COO & Head of Operations
  • Supply Chain & Inventory
  • Product Sourcing

Leadership

  • General Managers
  • Chiefs of Staff
  • Founder’s Associates

Payments

  • Director of Payments
  • Payments Leads

Title still taking shape? Start with the problem. Explore the roles

The work behind the hire

The detail
makes the match.

A title gets you started. What someone has owned, the decisions they’ve made and the business they made them in tell you much more.

Read the case studies

Testimonials

In their words.

Read all testimonials

C is great. She is capable of thinking of multiple steps up front, which makes it easier to communicate. In every single conversation I just give the vision and we are easily aligned on the exact time. I worked with many, many people previously and it was the easiest to work with them

Founder8 figure supplements brand

Working with her felt like partnering with someone who has decades of experience in recruitment and HR. The level of insight, precision and strategic thinking she brought is rare.

CEOSaaS company

A note from C.

Before the search,
there’s a business
to understand.

I’ve built a company and worked inside founder led businesses. I care about what a hire makes possible.

Tell me what success looks like. We’ll work back from there.

C., founder of H//DTC
C.Founder, H//DTC

What lands on your desk

A short list.
A long look.

A clear reason to meet each person. And the questions still worth asking.

The context
Brands, markets, budgets and systems they’ve worked with.
The ownership
What they did themselves. What changed. What holds up when you ask how.
The fit
Why this role, why now, and the risks to talk through.

Everything stays together in Hiring Room : candidates, interview notes, feedback and next steps.

Free hiring resources for DTC founders. Hiring brief and JD review. Free. And staying that way.

Free hiring resources

Before your next hire.

Define the role. Review the job description. Two free tools in your Hiring Room.

Explore the free tools

For founders

Who needs to be
in the room?

5–7 daysFirst shortlist

One monthly salary1/3 to start. 2/3 on hire.

30 daysReplacement cover under agreed terms

A note to C.Your search lead, from the first conversation.

Who’s missing?

Tell me what this hire needs to change. A few lines is plenty.

We’ll get to the problem behind the job title.

The search termsOne monthly salary

1/3 to start. 2/3 on hire. 30 days of replacement cover under the agreed terms.

We’ll agree the brief and terms together before the search starts.