Evidence from difficult searches

The cost of a bad hire isn’t the salary.It’s the six months before you admit it.

These are the roles that kept founders in the weeds, left markets unopened, and made growth depend on one more heroic week. We found the people who changed that.

See the case files

A candid first conversation. No pitch deck. No pressure.

A vacancy rarely stays vacant. The founder fills it.

Sales gaps become founder-led calls.

Operations gaps become late-night approvals.

Hiring gaps become “good enough” interviews squeezed between everything else.

The real recruitment fee is the time your best people lose while the wrong seat stays empty.

Five searches. Five expensive problems that stopped being problems.

Filter by the kind of pressure sitting inside your business right now.

Case file · Tech / AdTech

A Product Lead for an AdTech founding team, on a budget the market said was unrealistic.

6 wksintake to hire
What failure would have cost

Get this wrong and the founders spend six months teaching product context to someone who was hired to already have it.

RoleProduct Lead
Search shapeSenior, founder-facing hire
MarketCross-border, US market focus
01 · The constraint

A highly specific senior search for a product leader with hands-on AdTech experience, partnering directly with the CPO and CEO. US market exposure was non-negotiable since the client's competitors and customers operated there. Compensation was anchored to a lower-cost market, which meaningfully shrank the senior pool we could reach. The brief asked for leadership and technical depth at the same time: subject-matter fluency in ad operations, software architecture, and performance frameworks.

02 · The search

Targeted sourcing into a niche pool of AdTech operators, not a broad PM funnel. Culture-first screening for value alignment and long-term fit before checking domain depth. Personalised outreach to convert passive senior candidates into engaged conversations. The role was published with a public salary, which pulled the eventual hire in inbound, on top of the active search. Curated shortlist kept tight to protect founder time.

03 · What changed

Full hiring cycle from intake to hire completed in six weeks. The candidate exceeded the original brief: consistent AdTech product leadership, prior early-stage scale experience, direct US market exposure from working in San Francisco, and bilingual communication that fit the regional team. Hired through a process the founders described as fit, quality, and time-to-value, in that order.

CPO + CEOfounder-facing search
Case file · B2B Sales

An Account Executive who could open a North American market from outside it.

3 wkstime to hire
What failure would have cost

Every week without the right seller was another week the North American market stayed theoretical instead of generating revenue.

RoleAccount Executive / Account Manager
Search shapeExternal Talent Partner, MD-led
MarketMulti-region, ~30 countries searched
01 · The constraint

A B2B sales hire for a Managing Director who needed a builder, not a closer. The talent market threw up four real bottlenecks at once: candidates who lacked advanced English for North American buyers, profiles written in native languages that buried qualifications, widespread confusion in some markets where "Account Executive" reads as accounting rather than B2B sales, and generalist commercial backgrounds that the client treated as a red flag. We searched broadly across Eastern Europe, Southern Europe, the Caucasus, the Balkans, and Latin America to find sales operators with consistent quota-carrying experience.

02 · The search

Intake call to clear hanging points from the brief, then a candidate calibration step where we sent three benchmark profiles to lock in must-haves: quota history, deal cycle type, market experience, selling approach. Deep sourcing on Indeed and LinkedIn Recruiter with strict filters. Heavy curation kept the shortlist to a maximum of three. Pre-screening, expectation setting, and work-test coordination handled inside the search so the MD only saw signal.

03 · What changed

Placed in three weeks. Our candidate received an offer on the spot as soon as she completed the work test. Founder confidence on the hire never wavered through onboarding.

100%open rate (26 contacted)
50%response rate
503screened out for fit
Case file · eCommerce / DTC

A Head of Operations to replace the founders' grip on day-to-day ops.

Top of poolidentified early
What failure would have cost

The wrong operator would not free the founders. It would create one more person to manage while the same work quietly landed back on their desks.

RoleHead of Operations
Search shapeFounder replacement, 8-figure DTC
MarketEastern Europe, South Africa, LATAM, then onward
01 · The constraint

A fast-growing 8-figure eCommerce company in the health and wellness space, operating globally with multi-country manufacturing and a direct-to-consumer model. Many of the operational systems still ran through the founders. This was not a maintenance role and not a delegate-and-disappear hire. It was a founder replacement at the operational core of the business: someone who would design, own, and evolve the operational backbone, with the trust to make decisions independently. The hire had to be a value-add to the company from week one, not a learning curve waiting to happen. Trust-heaviness made the search delicate. Get the wrong person in this seat and the founders quietly take the work back.

02 · The search

We searched widely across Eastern Europe, South Africa, LATAM, and onward, mapping markets with strong systems-thinking operational talent at compensation that fit the role. Screening went past the resume and into behaviour: how candidates think in workflows, dependencies, and failure points; how they react when handed ambiguity rather than a checklist; whether they prefer fixing broken systems or talking about them. We pressure-tested their comfort with ownership directly with the founders. The shortlist was deliberately narrow.

03 · What changed

We spotted the top person early in the search. They were hired. The founders moved out of the day-to-day operational seat with a partner they trusted to design the next phase of growth.

Founderreplacement, trust-heavy
Case file · People / HR

A six-month embedded talent partnership that built a recruitment function from scratch.

5strategic hires in 6 months
What failure would have cost

Without a hiring system, every new role restarted the same confusion: inconsistent interviews, weak signal, and candidates judging the company before joining it.

RoleTalent & People Success Partner
Search shapeEmbedded, six-month engagement
MarketAdTech media, multi-market
01 · The constraint

An AdTech media company without a recruitment or people framework, hiring across markets and roles with no shared infrastructure. Candidate experience was inconsistent, employer brand was thin, and the hiring team had no way to evaluate volume or signal at scale.

02 · The search

Designed and rolled out the full recruitment and people framework end-to-end. Inclusive, transparent candidate journeys built in collaboration with marketing for an aligned employer brand. Full-cycle hiring across inbound and outbound pipelines. Eleven new HR and recruitment tools introduced across teams, including a candidate-experience-first ATS implementation. Structured check-ins and feedback systems embedded so every interviewed candidate received meaningful feedback.

03 · What changed

Five strategic hires made inside six months. Thirty percent of new applicants arrived through referrals, driven purely by candidate experience. Over ten thousand applications evaluated across roles and markets. Consistent inbound testimonials calling the process the best interview experience of the candidate's career.

10K+applications evaluated
30%applicants from referrals
11tools introduced
Case file · Tech / Engineering

High-bar engineering sourcing for a US boutique across seed to pre-IPO.

147candidates contacted
What failure would have cost

A loose shortlist would burn interview hours, weaken the boutique’s credibility, and lose senior engineers before the hiring team ever met them.

RoleSourcing & Interview Support
Search shapeExternal partnership
MarketUnited States
01 · The constraint

Engineering hiring with high pass thresholds, including bar-raiser style interview loops, across companies ranging from seed-stage startups to pre-IPO scale-ups. The bar was set by who the client was already hiring from: Bloomberg, Palantir, Amazon, TikTok, and similar.

02 · The search

Sequenced outreach into a curated audience of engineers from top-tier companies. Messaging that treated senior ICs as peers, not as inventory. Tight interview support so every candidate landed in front of the hiring team in the right context.

03 · What changed

Consistent delivery of candidates from top-tier companies into the client's pipeline. Open rate of 87.28%, well above industry norms, on the contacted pool.

87.3%open rate
Top-tierpipeline source

Which role keeps finding its way back onto your plate?

If the answer is immediate, the vacancy is already costing more than a recruitment fee. Bring us the messy brief, the awkward budget, or the market everyone says is impossible.

We read every brief ourselves and reply within 24 hours.